Fitness In Action [FIA] is a premium online coaching company that is on a mission to transform women's bodies, minds, and perceptions of health and fitness.

The creation of the FIA brand was based around the development of a striking logo that could be paired with an equally striking colour palette. Having futher brand assets such as the icon and tagline allows the brand to express itself through a variety of creative means.

The website plays a crucial role in educating women on the benefits of online coaching, how it works and prodiving the ability to easily complete essential onboarding typeforms and get in touch with the coach.View website