Pose & Purpose wanted to disrupt the yoga scene with a bold, non-traditional brand. In order to see out this vision, the project required full-scale branding, art direction, photography, merch and e-book design, and web design and development.

The Pose & Purpose brand is unlike most yoga studios. With its contemporary, bold, and impactful typography-led design, while still hinting at femininity and embracing white space, the brand undoubtedly stands out from traditional yoga styles.

It was essential to convey the brand's essence in the digital space, creating a website that's as impactful, engaging, and visually stunning as the brand itself. The website incorporates the brand's typography, white space, and stunning photography, enhanced by eye-catching animations and transitions. The site is also highly customisable through Hygraph CMS integration.View website

Photography plays a significant role in the P&P brand, featured prominently in marketing and social channels. The goal for these photos was to capture visually pleasing and dynamic poses while experimenting with interesting angles.

Pose & Purpose is dedicated to teaching and guiding. As a result, we created a branded digital e-book spanning over 70 pages. Carefully curated and designed over several months, this e-book offers a comprehensive introduction to yoga for beginners.Available to purchase here

In a world of social media, it is important for P&P to have a direction and framework for social content and posts. Being able to quickly create content that remains on brand, showcases photography and keeps the audience engaged is very benefical.Pose & Purpose on Instagram