A new name and full-scale brand identity for the UK’s leading biomass fuel supplier: Introducing Seras.

With major shifts happening in the biomass and fuel industries, the future is focused on sustainability and the environment. It was time for the UK’s largest biomass fuel supplier to embrace this change head-on and set the stage with an unmissable rebrand, focused on impact, sustainability, and leading the way in this new era of fuel.

We needed to create a brand that was bold, challenging, and unforgettable - a brand that was rarely seen in this industry.

Multiple concepts were explored before settling on the final identity. Continuous feedback, iterations, and tweaks directed us to a final identity that showcases a single rising arrow, nodding to the future, with an embedded star in the negative space, signifying that Seras is guiding the way in this new era.

Perhaps the most important factor of this rebrand was developing a new name. We needed something that was short, unique, and reflective of the new era of the business and industry.

We sought a name that matched the bold ambitions of leading the future of sustainability, signaling forward-thinking innovation.

After creating and presenting over 20 unique names, our winner - Seras.

After creating a range of wordmarks that explored different emotions, boldness, and impact, we settled on a custom typeface that gives the brand a clean, balanced, and modern feel.

As brands live and breathe in the digital space, it was important that the new identity could translate online. The website concepts explored how Seras could tell their story and market their services, offerings, people, and charitable work.

*Final website developed and managed externally.